In the course of an extensive upgrade to the SWARCO TRAFFIC WORLD a new Augmented Reality application has been developed in order to add a new layer of information and bring the TRAFFIC WORLD‘s contents to life. A virtual avatar guides the users through four different settings, where each explains different aspects of modern traffic management. Be it the complex interplay between traffic infrastructure and vehicles, modern traffic management or automated driving – thanks to the innovative AR app, users of all ages and knowledge levels are able to fully enjoy a fun and meaningful experience in the house of SWARCO.

As part of the Career & Competence fair, SWAROVSKI expanded their exhibition stand by adding a virtual layer. Point the Endless Facets AR App at the booth’s info-walls, and various augmented features become visible through your smartphone or tablet. One point on the wall shows a real pop-up world map that contains all the companies. Other spots open info-boxes, quizzes or videos. All of them, of course, featuring the world-famous sparkle that SWAROVSKI is known for.

It is impressive just how much fun it can be to try out and explore the various functions of SWAREFLEX’s new smart reflectors, glass lenses or regular reflectors. AR technology allows you to do this in various settings: using a HoloLens for presentations, on a tablet at a trade fair booth, or on a smartphone in the comfort of your own home.